Understanding and knowing wine can be quite daunting; there's so much to choose from and much of the advice available is given in confusing and pretentious "Wine-Speak". We often meet people who have tasted delicious wine when on holiday in Italy and can never seem to find anything as good when they get back home, or think that they have to spend over £30 per bottle to get good quality.

Our mission at Infinity Wines is to offer those wines you only seem to find in local trattorias on holiday in Italy, and to share them in a way that's interesting and fun. We want our customers to feel comfortable about not knowing much about wine and allow them access to high quality wines that are great value for money. That's why we provide a relaxed wine tasting experience at all our market events for free without any hard sell.

How it all started

It started at a wine tasting, as all good stories do. A slightly tipsy, chance encounter led us to meet the owner of an Italian vineyard – Conte Piervittorio Leopardi Dittajuti, whose family dates back to the 5th Century and is the direct ancestor of the famous philosopher and poet of the early 19th century Giacomo Leopardi. The Count had some great wines but needed a UK distributor. Dave had 20 years experience in the wine industry, but always behind the scenes in supply-chain and logistics. Sarah had 25 years sales and management experience in the hospitality industry. Not only did we have the know-how, but the timing was perfect for a new adventure and Infinity Wines was born.

Infinity is more than just a name to us, it represents who we are as a couple, and the love that from which the brand was launched. The sign of infinity has always been a theme for us – we got together on 8-8-82 and we were married on 8-8-88 so when we first put our business plan together and came up with basic start up costs of £888, well, what bigger sign could we receive than that!?

Our Wines

Our wines are made in the most natural way possible without the use of chemicals in the vineyard nor added sulphites and sugar. Every wine we offer represents a true expression of the unique combination of land, soil and climate combined with the passion of the producers to create the best tasting wine possible. We will only work with small family businesses, (known in Italy as Azienda Agricola) that are either certified as organic/biodynamic or only use organic methods.

Meet Our Producers

We care about quality

It is especially important for us to ensure that each wine we select tastes delicious. Each bottle of wine must have its own story to tell about its provenance, how it tastes and how it pairs with different foods. We’re always looking to expand our range and in doing so focus upon the taste profile of the wine and whether it is an excellent example of its type. We regularly taste wines from potential new suppliers and wines already available in the UK so we have the breadth of knowledge of what is on offer to ensure that we provide something that’s unique.

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